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Responsive Web Design

What is Responsive Web Design?

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Ever heard the term ‘Responsive Web Design‘ and wondered what it means? Perhaps you’ve heard all about it and need to bring your website up to speed with your visitor’s demands. Well we’ve created this video to bring you up to speed.

Why do you need this type of website?

As the video explains there has been a significant shift over the last few years with internet users browsing websites on a wider range of devices. First it was with smartphones but more recently with tablets – and these devices are being used more within business too. This year could be the year that mobile usage overtakes desktop usage. So, it’s very important that visitors to your website have the best experience possible, so they don’t immediately reach for the back button.

Responsive Web Design

So, “What is Responsive Web Design?” – It is a technique used to make your website clear, easy to navigate and look it’s best, no matter what shape or size of device your visitor is using. Whether this is a smartphone, tablet, desktop or laptop the website layout is designed to adjust to fit the screen size. This is achieved using a combination of effective design and coding best practice.

Responsive Web DesignResponsive Design brings a new thought process when it comes to designing the layout of a website. It’s more important than ever that you grab the visitor’s attention with what your website is offering. The design and content should be clear for your visitor to process the information quickly and make a positive decision. This is enabled by using the right choice of font, colour, tone of voice and layout to guide the user through their journey.

Benefits of Responsive Web Design

  • Increase in sales and conversion rates
  • A single website to manage for different devices
  • Navigation improved for your visitor
  • Fonts displayed at a good size for reading
  • Load speeds are optimised for the device
  • No zooming or panning around the page required

 Is your website ready for 2014?

Contact us now to discuss how your website can be improved using Responsive Web Design.

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